Mission: To promote the national culture, guide enterprises to success
Vision: to catch up with industry-leading, building the most professional, best incense cultural enterprises.
Social value is higher than the value of the profit - the highest level of corporate social value of her existence, rather than simply profit.
The user’s value is higher than the value of production - the operation of business activity were all from the user’s needs.
Team’s value is higher than the value of the individual - the company’s success is the success of career employees.
Person’s value is higher than the value of the - of our businesses to create high quality products, but also to create high-quality personnel.
Actively promote the integrity, professionalism, innovation, beyond the spirit of enterprise.
Honesty: an honest man, sincerely treat people, do not tell lies, do not do virtual things real.
Dedicated: has been into this line, put it to achieve the ultimate, and obviously can not neglect, always treading on thin ice.
Innovation: Do not the experience of the past as a burden, and constantly challenge yourself, learn to accept new things.
Beyond: constantly set new benchmark, and then go beyond, to remember the new benchmark is always set itself.
Development concept - innovative and pragmatic pursuit of excellence beyond the self
Technical concept - one step ahead of ever-changing
Service concept - customer satisfaction customer demand
Management philosophy - the influence of culture bound by the system